Check out the below Advertising Age article “The Chief Creative Job Has A Murky Future at Big Brands”. We are pleased to see Pixie Dust is included in this leadership conversation.
The Chief Creative Officer is experiencing an interesting metamorphosis. The role taps a corporate need, yet the CCO needs 100% support and must navigate often uncharted waters. Adding the CCO role at places like Best Buy, and for the first time at General Mills, is a signal that large corporations seek alignment and quality of the creative strategy and product. Yet, we have seen that the multi-faceted CCO role brings a long list of objectives: to create alignment, minimize cost, consolidate agency partners, influence the work at a high level, and be a valuable partner to an often short tenure CMO in matrixed organizations. We believe the role will continue to evolve, and the demand for a lead creative voice within corporate walls will continue to evolve and grow.