Check out the Ad Age article “NOT THE USUAL SUSPECTS: MORE CMOS TAKE WINDING PATHS TO THEIR NEXT JOBS.” We are pleased to see Pixie Dust is included in this leadership conversation.
Check out the below Advertising Age article “The Chief Creative Job Has A Murky Future at Big Brands”. We are pleased to see Pixie Dust is included in this leadership conversation.
The Chief Creative Officer is experiencing an interesting metamorphosis. The role taps a corporate need, yet the CCO needs 100% support and must navigate often uncharted waters. Adding the CCO role at places like Best Buy, and for the first time at General Mills, is a signal that large corporations seek alignment and quality of the creative strategy and product. Yet, we have seen that the multi-faceted CCO role brings a long list of objectives: to create alignment, minimize cost, consolidate agency partners, influence the work at a high level, and be a valuable partner to an often short tenure CMO in matrixed organizations. We believe the role will continue to evolve, and the demand for a lead creative voice within corporate walls will continue to evolve and grow.